The pursuit of beer and newsprint, I want it all!
October 17, 2008
I read an article today by some guy named Vin Crosbie that talked about how buying beer is a better investment than buying stock in the newspaper business. It’s another one of those, “print is dead” stories that says nobody reads a real newspaper anymore. That’s where Joe has to draw the line. See my previous entry on, “How to tell if you’re a grown-up.” Reading a soggy, half-torn morning newspaper that you had to walk to the curb to get, because the paper boy is too lazy to it to the doorstep, is a slice of pure Americana. Disregard that you scare the neighbors half to death in your robe and slippers. (Hey, a new PLAIN JOE merchandise opportunity!)
Anyway, there is nothing that Joe enjoys more than wrapping his ink-stained hands around his PLAIN JOE mug and enjoying a cup of strong, black coffee as he does the crossword with his stubby little pencil. There’s none of that Sudoku business for this jammy wearing all-American man.
Now getting back to Crosbie, I’ve got no beef with the beer part of his equation. The coffee experience is that much more enjoyable after sleeping off the suds of the night before. But do we have to make a choice? Why can’t I have the paper, the brew and the delicious, robust flavor of PLAIN JOE! While I’m at it, would it be too much to ask Wall Street to wake up? Maybe a cup of coffee!
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