Coffee Nostalgia
November 17, 2008
Big brand coffee has conquered the world’s view of American coffee through airport kiosks, stores in international capitals, and on every American mall. American fondness for coffee dates pre- large brand domination. Are the well known brands a true representation of the American coffee style?
American coffee nostalgic memories are wrapped in Fred Astaire in a cafe, Harriet filling Ozzy’s coffee cup, and laughing with Lucy while she fumbles in the kitchen. The mall based coffee shops isn’t apart of any of those all American moments. Simple black, grocery store shelved coffee was. No one knew the brands that where brewed behind the scenes, but American’s did know what was on Kroger’s shelves.
Year after year, I toss out bags of expensive gourmet coffee received as gifts. To all that know me, I am a coffee addict. It’s warm, acidic tastes left it’s first marks on my tongue at the age of 6. It wasn’t that named brand stuff, but just what my mom had from the store. I like my coffee plain, simple, strong, and nostalgic. For me, these well-known brands of today doesn’t fit in the mix. I didn’t grow up with enjoying select imported blends, so I don’t enjoy the taste.
The kind of coffee I do like, is your basic black coffee. Doesn’t really matter what mountain the beans came from, just that it’s packaged All-American. I wish instead of being grouped with an era of coffee that I did not grow up with, people would give me coffee of my era. An era of drive in movies, Keds shoes, Plain Joes, and black coffee.
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