Dogs bring civilization wherever they go
November 9, 2008
Catherine Osborne wrote an interesting paragraph for her article “Bien chien” in the magazine Design Lines Toronto.
Starbucks used to be the sign a neighbourhood was on a gentrification upswing. But now, it’s your local dog boutique. They’re everywhere - spas that offer organic shampoos, daycare centres with webcam feeds, bakeries that sell handmade biscuits with restaurant-grade ingredients.
Really cool that dogs are now setting the standards for urban renewal, gentrification and all things cultured!
Thanks, la Culture Populaire! (Not so much, Design Lines Toronto which has a crappy web site.)
Posted by email from rufus’s posterous
Proud To Be An American Joe
November 6, 2008
Nov 4th, 2008 will mark the day in history in which a black American was voted President. By far more importance, that day signifies that America has not lost the power to dream and achieve.
Mark Cuban stated it best in his blog Maverick, “..our amazing country once again reinvigorated the dream that any child in this country, no matter what circumstances they are born into, can grow up to be anything they want, including President of the United States.”
This election has motivated and moved the American people to once again remember how important their voice is. Let this be a day to remind all the average American Joe’s and Jane’s to pursue dreams with tenacity and spirit.
No American is truly average, but together we embody the country’s foundation of hope for a better future.
E-Books & Coffee
November 4, 2008
Coffee and books have been a duo for decades. Books are going digital, thanks to Classics for iPhone / iPods. Where’s the digital coffee?
Will the longest running duo finally have to split up? Coffee spills on book pages, fondly marks what’s been read. Coffee spillage on your iPod isn’t so grand. Some partnerships are meant to last, even through the winds of change. Digital Dickens can still partner with Plain Joe, here’s how:
1. Afternoon stops at Barnes and Nobles include a warm cup of Joe and a great read simultaneously. With Classic’s, you can download and brew your own Joe at the same time. Saving a buck or two!
2. Save a tree and forgo the paper cups. Grab a ceramic mug or thermal with a lid. Keep accidental spillage to a minimum.
3. Keep the change from filling your car’s tank. Pack the iPod in your pocket, walk to the coffee shop, and enjoy the duo outside on a bench.
Some duos are meant to last. Like Batman and Robin, Coffee and books will stand the test of time!
“>Amazon’s Kindle and Apple’s Classics for iPhone / iPods. Where’s the digital coffee?
Will the longest running duo finally have to split up? Coffee spills on book pages, fondly marks what’s been read. Coffee spillage on your iPod isn’t so grand. Some partnerships are meant to last, even through the winds of change. Digital Dickens can still partner with Plain Joe, here’s how:
1. Afternoon stops at Barnes and Nobles include a warm cup of Joe and a great read simultaneously. With Classic’s, you can download and brew your own Joe at the same time. Saving a buck or two!
2. Save a tree and forgo the paper cups. Grab a ceramic mug or thermal with a lid. Keep accidental spillage to a minimum.
3. Keep the change from filling your car’s tank. Pack the iPod in your pocket, walk to the coffee shop, and enjoy the duo outside on a bench.
Some duos are meant to last. Like Batman and Robin, Coffee and books will stand the test of time!
Holiday Gift Packs
October 29, 2008
Morning frost on the windows, chill in the air, and your first official heating bill in the mailbox…Holidays are just around the corner! There’s no better way to save on heating bills by warming the insides with a cup of Joe.
Share the gift of warmth with your friends and family! We are introducing the 2008 Holiday season gift packs of Plain Joe! Check out the early view of our Just the Basics set - t-shirt, mug, and brew beans. Basic, just the way we like it!
Gift sets start at $32
You deserve a break today
October 27, 2008
… and it isn’t at McDonalds! The Wall Street Journal had an article today about McDonald’s new premium coffee rollout, how they have to remodel their stores at about $100,000 a unit to serve lattes and other coffee drinks.
In this economy, people are getting back to the basics, like a good strong cup of Plain Joe coffee. Brewing it at home costs way less than the $1.99 and $2.99 McDonalds want to charge you for foo-foo coffee.
You really deserve a break today. Get some Plain Joe Coffee, kick back and enjoy what coffee used to be.. before McDonalds, Starbucks and Dunkin’ screwed around with the formula.
Coffee Tribes
October 26, 2008
The economy’s down and it’s election year, but that doesn’t stop coffee drinkers from coming together. Coffee tribes is the new buzz around brewery’s.
Julie Bosman, NY Times writer, published an article discussing how the Average Joe is becoming a tribe of it’s own. Fast food restaurants like McDonalds, Burger King, and Dunkin Donuts stopped trying to compete with the foo foo Starbucks drinkers.
Bosman, “They are going after the average Joe.”
The average Joe coffee drinker is right here. Plain Joe coffee is sitting in your cup right now, as you sip and read this. Average Joe’s don’t want to be tied to being a greased up burger joint extra - it’s a coffee style of it’s own.
Plain Joe drinker’s have formed their own tribes of average Joes. Plain Joe tribes are simple, straight forward, experts in their fields, and above all, good old American. So we want to see your Plain Joe tribes featured here - get your gear, send us a pic, and get some goodies in return.
We’re just your average tribe.
What’s all this pro-American talk?
October 21, 2008
So it turns out that the good folks on Saturday Night Live must be pro-American. That’s the only reason I can figure why Vice Presidential Candidate Sarah Palin made an appearance last Saturday Night. She’s said how much she enjoys visiting pro-American parts of the country. What Joe wants to know is, “where are the anti-American parts?” Well, count Joe in among the 17 million people who tuned in for the first half-hour, some kind of record for SNL. So after a good cup of Joe, That’s PLAIN JOE coffee, not Joe Biden the other V.P Candidate, I figured the real reason for Palin’s appearance was the popularity of the Tina Fey impersonation, not the political views of the cast.
I know what you’re thinking, “How can you be up drinking hot, black delicious coffee at that time of night?” So let me put that one to rest. You can drink rich, full -flavored PLAIN JOE at any time of the day or night. I know what else your thinking, “Joe must be backing the donkey and not the elephant in the election.” Let me straighten that one out too. Joe keeps his political leanings to himself. I am sure that Palin is a fine Alaskan-American and Biden is a fine Delewarian-American. The point is that we are all good coffee drinking Americans who should spend a little less time bickering and sniping at each other and a little more time discussing things in plain language over a cup of PLAIN JOE.
The pursuit of beer and newsprint, I want it all!
October 17, 2008
I read an article today by some guy named Vin Crosbie that talked about how buying beer is a better investment than buying stock in the newspaper business. It’s another one of those, “print is dead” stories that says nobody reads a real newspaper anymore. That’s where Joe has to draw the line. See my previous entry on, “How to tell if you’re a grown-up.” Reading a soggy, half-torn morning newspaper that you had to walk to the curb to get, because the paper boy is too lazy to it to the doorstep, is a slice of pure Americana. Disregard that you scare the neighbors half to death in your robe and slippers. (Hey, a new PLAIN JOE merchandise opportunity!)
Anyway, there is nothing that Joe enjoys more than wrapping his ink-stained hands around his PLAIN JOE mug and enjoying a cup of strong, black coffee as he does the crossword with his stubby little pencil. There’s none of that Sudoku business for this jammy wearing all-American man.
Now getting back to Crosbie, I’ve got no beef with the beer part of his equation. The coffee experience is that much more enjoyable after sleeping off the suds of the night before. But do we have to make a choice? Why can’t I have the paper, the brew and the delicious, robust flavor of PLAIN JOE! While I’m at it, would it be too much to ask Wall Street to wake up? Maybe a cup of coffee!
Will the real Joe please stand up?
October 16, 2008
In the past several weeks, we’ve heard about Joe Sixpack, Average Joe and Joe the Plumber from our national leader-wannabees from stump speeches to debates and ads. Who are these Joes and what do they have to do with a US National Election?
Well, we’ve got the REAL JOE right here, drinking Plain Joe Coffee. He does his own plumbing and his six-pack of choice is six 1-lb bags of Plain Joe Coffee!
And, he’ll be voting on November 4, 2008.
Quit blogging and find a job
October 13, 2008
I was sitting at my kitchen table, drinking a good cup of Plain Joe Coffee while reading a bunch of blog posts put up by the GenY generation. This economy is the Boomer’s fault, old people greed, they are saddling us with debt, I can’t pay my rent cause I have so much student loan debt, blah, blah, blah.
I’m terribly sorry you feel that way, but here is a tip from one old guy: quit blogging about your whiny little feelings and get another job! We did. We worked our regular job in the daytime and pulled a second shift at Burger King.
Dreaming of blogging for a living is like buying lottery tickets. Only a few folks ever get enough traffic to attract advertisers, but we have a whole generation yapping off on a one-way conversation, trying to scream louder than everyone else. Pick me, pick me!!
The blogging for money phase is over. If you are dreaming of a job philosophizing in a coffee shop and writing about it, forget it. There is always one blogger out there who has already said what you are thinking and has blogged about it ten minutes ago.
Get a job instead. And buy more coffee so you can stay awake.
