PlainJoe feels your $4/gallon pain
June 24, 2008
Get a dog, buy a bike, walk to work instead of drive and carry a Plain Joe mug with you as you do it! Who needs a new car these days, anyway.
Still under a buck coffee, Plain Joe feels your pain on $4/gallon gas. Save the trip to the “designer coffee house” and brew up your own joe at home.
Get your Plain Joe here and start saving both time, money and your sanity. And look cool doing it!
Kindle replacing newsprint? Just say no!
June 24, 2008
Arik Hesseldahl with BusinessWeek reviewed the Kindle as a replacement to the four morning newspapers he reads each day. Short story long, he concludes the the Kindle saves him money over subscribing to the newspapers and it does save some trees and “it is a fair, but imperfect, replacement for the daily newspaper.”
Arik focuses on the readability of the text, the low quality photos, the battery life, the data vs data argument of e-newspaper and paper. But, the one HUGE thing he misses is the visceral experience that a newspaper brings to the reader; the crinkle of the newsprint, the smudging of the ink, the folding of the pages and yes, even the wind blowing the pages on a “breezy Saturday.”
Like a good, strong cup of coffee, the “experience” starts way before the warm, black liquid meets your lips and slides down your throat on it’s way to waking your cells up in the morning. It starts with the aroma of the beans in the grinder, the aromatic steam rising from the carafe. It continues on with the way your hands feel, cupped around your favorite mug, the first real morning breath leaning into the steam before you sip.
While you can get caffeine almost anywhere — just like you can get news from a Kindle — the experience of coffee and the rustle of the morning newspaper is priceless. Plain Joes will always read the morning news on paper, just like they will always drink coffee strong and black.
Sorry, Arik. While newspapers may shrink, become harder to find and may be more expensive to buy, Plain Joe believes the newspaper, like a good strong cup of coffee, will always be part of the early morning ritual.
Email or Plain Joe?
June 2, 2008
I was astonished to find BNET.com’s post that people worldwide would choose their email over coffee. According to a survey by IncrediMail, 73.8% of respondents feel email is essential to their lives. As a woman, I can barely relate to the 54.4% who would give up chocolate for email. Then again, those 54.4% of respondents must not be premenstrual.
As a dedicated Plain Joe coffee addict, it sickened me to find that 50.2% would give up coffee for email.
Email is a standard communication tool. We still should not have to choose one or the other in order to communicate with the society. Most of us should not be allowed to communicate without a good strong cup of Plain Joe coffee. A true Plain Joe coffee drinker couldn’t start her computer without Plain Joe.
Meeting at a local coffee house may be replaced by chatting online. Thanks to Facebook and AIM, Plain Joe coffee drinkers can enjoy their cup of joe and connect online. Plain Joe coffee even has it’s own Facebook account for fans to connect together. No one should choose between electronic communication and coffee. I opt to grab my cup of Plain Joe first and chat away to my fellow Plain Joe Facebook fans. Caffeinated conversation is the only way to go.
